ABOUT ME
WYATT THEOBALD
Your typical Southern Californian kid. Constantly in search of good times.
Your typical Southern Californian kid. Constantly in search of good times.
Your typical Southern Californian kid. Constantly in search of good times.
“Don’t design for brands. Design for people interacting with brand”
Grew up in California surrounded by the surfing, art, music and beautiful campsites. After making my start in Graphic Design, I changed directions to focus more on the creative strategy of businesses. When I transferred to California State Long Beach in 2016 to pursue a degree in Business Marketing, my main focus was understanding how brands represent themselves online through digital marketing.
Modern marketing is complex. There are so many different channels that brands can utilize. Whether it’s traditional or digital channels, brands can explode overnight. My experience has focused on the digital side of marketing. This includes paid and organic social media, search & display advertising, dynamic retargeting campaigns, podcasting, SEO and much more.
Since High School, my career path was drawn toward a graphic designer role. I self-taught myself the Adobe Creative Suite by the end of High School and at the time it was just for fun. From creating mock concert posters on Illustrator to screen printing t-shirts in my garage; the design was everything to me. But I realized that designers can be limited with their input on the strategy and branding of a campaign. At the start of college, my goal was to learn why creative designs and concepts provide value.
Looking for art? Check out my new shop. It’s a work in progress, but if there is something you want, get in contact with me!
